By curving from side to side the device will be more comfortable to hold, according to Samsung.
It will also allow users to check the information such as the date, time, battery life and missed calls more easily while the home screen is off.
In beating rivals to launch the first curved screen phone, Samsung – the world's bestselling smartphone maker – will hope to establish a foothold in a market that is set to boom over the coming years.
Earlier this week LG announced it will start mass producing flexible screens and expects to unveil a curved smartphone early next year.
Source - Telegraph.co.uk
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